Franchise Lead Hematology Nordics Oncology - Nordic Marketing Company

In the Oncology Business Unit, we relentlessly follow the science, challenging the status quo to deliver more effective treatments to patients in need. Our commitment means we purposefully push back the limits of knowledge to change the practice of medicine. To ensure no patient is left behind, no matter what stage of disease.

Our AstraZeneca Nordic Marketing Company employs around 500 people and has offices located in Espoo, Copenhagen, Stockholm and Oslo. AstraZeneca Nordic is a recognized leader in its core therapy areas and aims to improve the lives of millions of people. This is an area where you are free to be more – you are encouraged to challenge traditional ways and test your curiosity. We drive innovative science, deliver key launches, build close collaboration and partnerships within health care.

What you’ll do

As Nordic Franchise Lead Hematology you are a key player in the Oncology Business Unit, one of AstraZeneca’s key growth platforms. You will act as a core member of the Business Unit management team, contributing to strategic direction and driving performance across the Nordics.

You will play a critical role in shaping and influencing Global and European strategies to reflect Nordic market needs, while ensuring strong execution of the regional strategy. You will lead and coordinate the Launch and Brand Planning process, including the localization of the Global portfolio strategy into impactful Nordic brand plans.

In this role, you will lead the development of the Hematology portfolio strategy and Nordic operating plan, ensuring clear positioning, robust planning, and effective implementation across markets. You will be responsible for prioritizing investments and resources across the Nordic cluster to maximize business impact, while contributing to the overall financial performance through strong forecasting, budget management, and delivery on P&L objectives.

You will also contribute to defining and implementing optimal access strategies for new molecular entities and new indications within the Hematology franchise. A key aspect of the role is building and maintaining strong partnerships with national and international Key External Experts (KEEs) to inform strategy, strengthen scientific leadership, and support successful execution. You will lead the cross-functional Nordic Franchise Team, fostering collaboration, alignment, and high performance across markets and functions, while ensuring a continuous focus on excellence, innovation, and driving practice change at scale.

The role includes

• Leading, coaching, and supporting the Nordic Franchise team, ensuring clear prioritization and effective delegation of responsibilities
• Driving business performance through strong leadership of daily operations, in close collaboration with cross-functional teams
• Shaping and executing a robust franchise strategy, including positioning, development, implementation, and execution in alignment with cross-functional teams
• Leading the development and execution of the marketing mix (including digital and omnichannel strategies), translating high-level strategy into impactful local plans
• Driving and executing the brand operational plan and ensuring delivery of brand KPIs through close collaboration with cross-functional partners
• Leading campaign development and ensuring alignment of key messages across Nordic markets
• Prioritizing investments and resource allocation across the Nordic cluster to maximize return and strategic impact
• Acting as a key contributor to forecasting processes, providing input on assumptions, market insights, and trends, while ensuring effective budget management and delivery on financial targets
• Ensuring that sales forecasts are met and operational budgets are managed in line with business objectives
• Engaging and collaborating with national and international KEEs to shape strategy and reinforce AstraZeneca’s scientific leadership in Hematology
• Contributing to the development of access strategies for new molecular entities and indications, in close collaboration with Market Access and Medical teams
• Contributing to marketing execution, including value proposition development, campaign creation, and coordination with key roles and external agencies
• Co-leading external communication partners such as PR agencies
• Coordinating Nordic Brand and Campaign trainings
• Driving the development of strong value propositions and value stories
• Ensuring continuous focus on excellence, innovation, and operational simplification
• Line management, coaching, and development of Marketing Managers, Field Marketing Managers and Scientific Account Managers, while also enabling capability building across the broader organization
• Being accountable for developing the team’s scientific knowledge, selling skills, and business acumen, in collaboration with cross-functional teams and relevant capability-building functions
• Providing coaching and training to direct reports and key stakeholders to optimize performance and ensure effective strategic account planning
• Ensuring organizational effectiveness by fostering Nordic alignment, best practice sharing, and a culture of continuous learning
• Ensuring all activities comply with applicable laws, regulations, and internal standards across Nordic countries

In order to succeed, essential requirements are

• Bachelor’s degree or equivalent, e.g. in Marketing, Finance, Science or Pharmacy
• Proven experience in leading senior team members, with a strong balance of business and people leadership
• 5+ years of pharma marketing and/or pharma sales experience, preferably within Hematology
• Strong understanding of Nordic healthcare systems, market dynamics, and ethical frameworks
• Demonstrated ability to prioritize resources and investments to drive business performance
• Experience in financial planning, forecasting, and budget management
• Experience in engaging with external stakeholders, including KEEs, to shape strategy and execution
• Solid understanding of market access dynamics and experience contributing to access strategies is an advantage
• Excellent communication and presentation skills – fluent in English and at least one Nordic language
• Strong strategic thinking combined with execution excellence
• High level of people development and leadership capabilities

Desirable Requirements

• Experience from a multicultural business environment
• MBA or equivalent

Why AstraZeneca

At AstraZeneca, we believe in following the science and putting patients first. Our ability to effectively market our products and lead our business has a meaningful impact. It powers our business to lead the way for the industry and to impact more lives.

We are fundamentally changing the way cancer is treated through innovation. We turn our pipeline into reality for more patients, bringing novel and transformative medicine to market. Our pipeline is one of the deepest and broadest in the industry, with cutting-edge science and life-changing medicines to work on today and in the future.

I&D

We are proud to have a unique workplace culture that inspires innovation and collaboration. Here, employees are empowered to express different perspectives - and are made to feel valued, energized and rewarded for their ideas and creativity.

So, what is next
Are you ready to make your mark on the healthcare ecosystem, the industry and business and, most importantly, our patients? Apply now to join us in our mission to push science as far as it can go!

Welcome with your application, in English, no later than April 20th. Applications will be reviewed continuously throughout the application period.

Where can I find out more
Our social media, Follow AstraZeneca on LinkedIn: https://www.linkedin.com/company/1603/
Inclusion & Diversity: https://careers.astrazeneca.com/inclusion-diversity
Career site: https://careers.astrazeneca.com/
Web site: www.astrazeneca.co

Date Posted

13-apr.-2026

Closing Date

20-apr.-2026

Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.