Associate Director - Consumer Marketing - CVRM
At AstraZeneca we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring innovative ideas to life.
Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines!
LOKELMA is a critical product within the CVRM portfolio. The US Commercial CVRM organization is responsible for shaping, launching, and executing commercial strategies across our portfolio. To support our future growth, we have an exciting opportunity as Associate Director, Consumer Marketing responsible for the development and implementation of consumer strategy and execution for LOKELMA. This position is based at our Wilmington, DE, headquarters for our US Biopharmaceutical Business Unit (BBU).
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Main Duties and Responsibilities
The Associate Director will be responsible fordeveloping and executing on the consumer strategy for LOKELMA. You will work closely with the Marketing Director on the creative development, execution and optimization. This role will be responsible forthe development and implementation of consumer support program, digital promotion and patient education.
In this role, you will work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels.Collaborate with other functional areas including but not limited to medical, sales, regulatory, compliance, and operations to ensure promotional planning is consistent with legal/regulatory compliance.
Essential Job Duties:
Lead development and execution of integrated channel marketing and media plans
Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metricsand analyze performance trendswith a keen eye to optimization.
Execution and oversight of LOKELMA patient support program
Define and facilitate development of the brand’s post launch promotional plan and programs, and ensure execution pull through and consistency with brand strategy
Responsible for handling multiple program budgets, timelines, processes, and procedures
Manage partner agency relationships, workflow, and related expense budgets
Essential Skills/Experience:
Bachelor's Degree required; preferably in business, marketing or the sciences
5 years of Pharmaceutical or Healthcare industry, or relevant professional experience
3 years of Pharmaceutical Marketing or Promotions
Successful delivery of strategic and operational plans within a therapeutic or business area
Demonstrated experience in working within cross-functional business units essential
Proficient in financial analysis with the ability to assess and deliver results
Strong presentation and negotiation skills
Ability to successfully lead through ambiguity
Successful experience leading change transformation
Demonstrated learning agility
Desirable Skills/Experience:
Advanced Degree in business, marketing, or the sciences
Experience in product launch(es)
Experience in Consumer and/or HCP Marketing
Experience in Insight / Market Research
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Experience in management of digital customer experiences, websites and/or e-commerce platforms
Experience related to therapeutic area (Cardiovascular Renal Metabolic)
Why AstraZeneca?
At AstraZeneca's Biopharmaceuticals Business Unit, we work along the patient journey to realize the potential of our science. We take a holistic approach to patients, going beyond just medicines to address the patient experience. We work along the whole patient journey - from prevention to better diagnosis. Only then can we help to realize the truly transformative potential of our science. We are at the forefront of medical leadership across our enterprise and the healthcare ecosystem, shaping the future of Healthcare. There's so much opportunity here as we continue to grow - no better place to improve patients' lives and develop with AstraZeneca.
Ready to make a difference? Apply today and join our mission to change lives!
on to change lives!
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
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