Senior Brand Leader

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Brand Lead: Lung Tumour portfolio, AstraZeneca India

Role Summary

The Senior Brand Lead/Brand Lead,  Lung Tumor Portfolio will own the end-to-end strategy, performance, and lifecycle management of one or more brands/indications within the lung cancer franchise. This leader will define the brand vision, drive cross-functional execution, and deliver sustainable growth across indications and lines of therapy, ensuring alignment with clinical evidence, access strategies, and market dynamics.

Key Responsibilities

Brand Strategy and Planning: Develop and refine the brand vision, positioning, and value proposition across segments (e.g. IO/non-AGA space). Lead annual brand plans, long-range forecasts, and scenario planning.

Launch Excellence: Orchestrate launch readiness for new indications, line extensions, and lifecycle initiatives. Define go-to-market plans, segmentation, targeting, and omnichannel activation.

Customer Engagement and Omnichannel: Design data-driven customer journeys for oncologists, pathologists, nurses, pharmacists, and patient groups. Optimize channel mix across field, digital, medical, and access touchpoints.

Evidence and Insights: Translate clinical data, RWE, and competitive intelligence into clear value narratives and messaging. Partner with Medical Affairs to integrate scientific platforms and publication plans.

Access and Pricing: Collaborate with Market Access to shape value propositions, pricing strategy, and access programs (e.g., CNP, copay support, patient assistance) to expand patient penetration.

Performance Management: Own brand KPIs (e.g., patient penetration, share, adoption curves, persistency, value/volume share, omnichannel ROI). Run performance deep-dives and steer corrective actions.

Cross-Functional Leadership: Lead matrix teams across Commercial, Medical, Access, Regulatory, Legal, Supply, Finance, and Analytics. Drive aligned decision-making and timely execution.

Lifecycle Management: Plan indications sequencing, label expansion, differentiation vs. new combinations, and defense against generics/biosimilars. Manage messaging refreshes and promotional compliance.

Competitive Strategy: Monitor evolving standards of care, companion diagnostics, and new entrants. Develop counter-detail aids, objection handling, and scenario contingencies.

Field Enablement: Partner with Sales Leadership to deliver training, tools, and call plans; refine targeting and objection handling; support account and integrated delivery networks (IDNs).

Budget and Resource Ownership: Manage brand budgets, agency partners, and investment allocation across tactics to maximize impact and ROI.

Governance and Compliance: Ensure promotional materials and activities meet regulatory, medical, and legal requirements. Uphold ethical standards and patient-centricity.

Qualifications

Education: Bachelor’s degree required; MBA or advanced degree in marketing preferred, health economics, or related field preferred.

Experience:

8+ years in pharmaceutical/biotech marketing, commercial strategy, or product management, with 3+ years in oncology; lung cancer experience strongly preferred.

Proven track record in launch excellence and lifecycle management, ideally across multiple indications.

Experience partnering with Medical Affairs, Market Access, HEOR, and Field Teams within a matrix organization.

Skills:

Strategic thinking and analytical rigor: Comfortable with market models, patient flow, and forecasting.

Clinical fluency: Ability to translate complex evidence into compelling value stories.

Omnichannel and digital: Skilled in segmentation, personalization, and measurement frameworks.

Cross-functional leadership: Strong stakeholder management and influence without authority.

Communication: Clear, persuasive storytelling and executive-ready presentations.

Execution excellence: Organized, decisive, and outcomes oriented.

Success Metrics

Patient impact: Growth in eligible patient penetration and persistency.

Market performance: Share gains, value/volume share stability, and adoption versus plan.

Launch outcomes: On-time, on-budget launches with target uptake curves.

Omnichannel effectiveness: Engagement, conversion, and ROI improvements.

Access progress: Coverage, formulary wins, and removal of barriers to treatment.

Travel and Location

Location: Headquarters or designated regional office; hybrid working.

Travel: Approximately 20–30% for field visits, congresses and cross-functional meetings.

About the Team

Join a mission-driven oncology team committed to improving outcomes for people with lung cancer. We collaborate across science, access, and innovation to bring transformative therapies to patients faster and more equitably.

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

You can find alternative messaging to use in the ‘Global Talent Attraction Story messaging’ section of the Global Playbook on the Employer Brand Portal - try to use other examples in order to make it different for candidates!

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

If you have site, country or departmental social media then feel free to switch any of the above links.

Date Posted

19-Nov-2025

Closing Date

28-Nov-2025

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.