Brand Specialist - CVRM - HCM

About AstraZeneca and AstraZeneca Vietnam

AstraZeneca

AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.

AstraZeneca Vietnam

As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2023) with various other industry awards from BritCham, EuroCham, and government agencies.

What you’ll do

Purpose of the role (Concise summary of main purpose of job)
• Support Senior/ Brand Manager with the development of marketing plans (brand strategic & operational plans), which may include distribution channel solutions (digital, social media, inside sales), execution of marketing activities, and building promotional materials for a specific product or therapeutic area/franchise.

Typical Accountabilities

1. Support SBM/BM with the development of marketing plans (strategic and operational plans), marketing & sales activities, and promotional materials for specific therapeutic areas/franchise or brands.
2. Support SBM/BM with the budgets and expense tracking.
3. Support SBM/BM to collect market insights and analyse competitive performance and trends
4. Support SBM/BM to develop marketing & sale materials aligned with strategies
5. Collaborate with field forces and cross-functional team to ensure flawless and aligned execution of the brands’ plan.
6. Work with training partner and brand agencies to support message pull-through and key Salesforce training of marketing strategy, products & competitors, messaging, and materials.
7. Support SBM/BM to build tactical plans based on the brand strategic plan. Co-lead some aspects of tactical implementations, including timelines.
8. Deliver other tasks/ cross-functional projects assigned by the company.
9. Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices

Marketing strategy:
1. COLLABORATE: Defines and facilitates the development and execution of the brand promotional plan and programmes in line with strategy
2. DATA-DRIVEN MARKET INSIGHTS: Identifies potential opportunities for collaboration

Brand Plan Execution:
1. CUSTOMER: Develops actionable segmentation and communicates with the client on day-to-day execution across channels focusing primarily on customer needs and budget
2. ENGAGEMENT PLAN: Actively engages with the client on implementation based on their preference and behaviours
3. KEY TRENDS: Anticipates key trends to better understand the market environment
4. BUSINESS ACUMEN: Participates in the operational budget planning and tracking of financial utilization

People:
1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams
3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high quality outputs aligned to brand plan both globally and within the US

Marketing Functional Capabilities

1. CX Mapping, Design & Implementation: Customer experience mapping and experience design/ Partner and ecosystem management

2. Analytics & Insights: Understanding market environment/ Understanding our customers

3. Strategic Direction & Value Proposition: Crafting value proposition

4. Content Strategy & Management: Content deployment and optimisation

5. Omni-Channel Execution: Customer engagement plan/ Campaign design and deployment/ Key account and influencer strategy

Individual Capabilities

Analytical Acumen
Discriminating and analysing information to draw logical conclusions

Creative Reasoning
Exercising good judgement and creative or original thought when faced with new or unfamiliar problems

Social & Emotional Intelligence
Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships

Resilience
Remaining positive and persisting in the pursuit of goals despite challenges or setbacks

Learning Agility
Adopting a growth mindset and aspiring to continually reskill e.g. embracing scientific and TA knowledge

Demonstrate AZ Values Consistently
• We follow the science
• We put patients first
• We play to win
• We do the right thing
• We are entrepreneurial

Education, Qualifications, Skills and Experience

Essential

• Bachelor’s Degree of Pharmacy or Medicine
• Scientific background or affinity for scientific information
• 2 years pharmaceutical experience, with at least 1 year of marketing or adjacent marketing experience
• Exceptional analytics capability
• Ability to think and execute innovative marketing plans
• Strong attention to detail
• Good communication Skills
• Good planning and Organisational Skills
• Acts with a sense of accountability and urgency
• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
• Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
• Experience and effectiveness in the presentation of marketing messages
• A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects

Key Relationships to reach solutions

Internal (to AZ or team)

• Sales Management and Field Force
• Medical and Regulatory Department
• Marketing colleagues
• Finance, HR, Supply Chain, Global/regional groups

External (to AZ)

• Working with partner company at local / regional / global teams
• Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.)

Why AstraZeneca?

Be bold and make a powerful impact: AstraZeneca is a world-leading business where standards are high and challenges complex, but also a collective where we build, support and motivate each other. This unique combination of strong expectation and empowerment invites you to improve how our markets work and make your individual mark. Here, you can follow your ambitions with full confidence. As part of a responsible, value-led business with a strong sustainability agenda, you can also help impact the future beyond business projects.

Be part of our growth journey and success story: Join the fastest growing pharmaceutical company in our markets, set up to fuel further growth. Make the most of our assets: our strong heritage, our early investment and commitment in emerging markets, and how we embrace digital and data to transform the patient journey. Go beyond your limits. Welcome failure as a chance to learn. There’s no better place to feel inspired, energised and try new things.

Learn and grow by embracing diverse opportunities: Experience an organisation where professional development is prized and nurtured. Access the tools and support you need to continuously learn. Then it’s up to each of us to step up, speak up and show what we can do. Take advantage of working in a global business with opportunities to move beyond your role and open international doors. At AstraZeneca, your future is in your own hands.

Urgently bring our leading pipeline to millions of patients in need: Seize the opportunity to help improve the lives of millions of patients, including in areas where patient needs are often unmet. Work with our transformative pipeline to help bring a variety of high-quality medicines to market – and ensure they are made easily accessible to as many patients as possible.

Be heard in a culture of local empowerment: AstraZeneca is set up for creativity. We encourage unity and ownership at a local level, with collaboration across the global organisation. We tailor how we work, adapting to our markets and healthcare systems. In our diverse community, every voice is important. Share your ideas and opinions openly. In our speak-up culture, the way we communicate with each other leads to more powerful innovation.

So, what’s next?

If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.

If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.

If you’re curious to know more then please take initiative to recruitment.Vietnam@astrazeneca.com. We encourage your application.

Where can I find out more?

Visit our website www.astrazeneca.vn

Follow us on LinkedIn www.linkedin.com/company/astrazeneca/ and Facebook https://www.facebook.com/AstraZenecaVN

Contact us via recruitment.Vietnam@astrazeneca.com

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.