Brand Manager CVRM

About the Role

We are looking for an experienced Brand Manager to drive the national commercialisation of a key brand portfolio. This role is responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth.

You will lead the brand vision cross-functionally, work closely with Sales, Medical, Market Access, and Global teams, and coach two direct reports. Success in this role requires strong strategic thinking, customer-centricity, and the ability to adapt rapidly in a dynamic healthcare environment.

Key Responsibilities

Brand Strategy & Commercial Delivery

• Lead and champion the brand internally and externally to ensure both short-term performance and long-term brand success

• Translate global brand strategy into locally relevant brand plans, messaging, and tactical initiatives

• Continuously optimise the brand plan in response to changing market, competitive, and customer dynamics

• Own full P&L responsibility for assigned brand(s)

Customer & Market Insight

• Act as the brand, market, and competitor expert

• Synthesise qualitative and quantitative insights from market research, field input, and performance data to inform decision-making

• Embed deep customer understanding into all marketing activities

Omnichannel Marketing

• Maximise the use of digital, print, and face-to-face channels through strong cross-functional collaboration

• Develop impactful promotional materials and campaigns aligned to brand strategy

Cross-Functional Leadership

• Lead and align the cross-functional Brand Team, driving engagement and collaboration

• Partner closely with Sales teams to ensure campaign understanding, effective execution, and feedback integration

• Provide brand training and education to the field force and customer-facing teams

People Leadership

• Coach and develop two direct reports

• Foster a high-performing, collaborative team culture

Compliance & Governance

• Ensure all activities comply with internal policies and external regulations, including Code of Conduct, Ethical Interactions, Privacy, and Procurement standards

Skills & Capabilities

Marketing Excellence

• Brand planning and lifecycle management

• Product launch experience

• Multichannel / omnichannel marketing

• Marketing communications and portfolio selling

Business & Market Knowledge

• Strong understanding of disease areas, science, therapies, and competitors

• Knowledge of clinical trial methodology and pharmaceutical compliance

• Solid business, financial, and forecasting acumen

• Strong understanding of Market Access and healthcare policy environments

Leadership Competencies

• Patient-centric brand leadership

• Ability to lead without authority in a matrix environment

• Strong project management and stakeholder influence skills

• Proven coaching and people development capability

Education & Experience

Essential

• Master’s degree in a Scientific discipline with strong business/marketing affinity or a Master’s degree in Business with strong scientific affinity

• Proven brand management experience

• Experience managing complex, cross-functional projects

• Fluency in English, Dutch and/or French

Desirable

• People management or coaching experience

• Sales experience

• Experience in pharmaceutical product development and commercialisation in Belgium & Luxembourg

• Strong understanding of the BeLux healthcare environment

• Experience with market research, forecasting, and insight generation

• Product launch experience