Content Strategist

At AstraZeneca we believe in the potential of our people and you’ll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

In a moment of complete transformation, we need to grasp and boost all the Digital capabilities integrating them with the personal interaction measuring impacts together to maximize sales, adherence, and loyalty.

The Content Strategist will play a pivotal role in developing and executing Above the Brand Content and Service strategies that enhance customer engagement and improve overall customer experience. This role requires a strategic thinker with a passion for storytelling and a deep understanding of customer needs and behaviors. The successful candidate will collaborate with cross-functional teams to create and optimize content that resonates with our audience.

This is a professional with a profound knowledge of new digital MKG tools, formats and typologies of content and services demanded by the HCPs, with vision to innovate and integrate the content strategy in a truly omnichannel way. The role requires business partnership with multiple stakeholders including Senior Executive Leaders and eventually top management at country and global level.

Typical Accountabilities

Customer Engagement & Digital

• He/she demonstrates strong intellectual curiosity with an interdisciplinary approach and is responsible to establish an Internal Strategic Consulting mindset, focusing on support business & data-based decision making.
• Has the capacity to understand what to prioritize, and the leadership skills to manage internal stakeholders’ expectations.
• Contributes to marketing effectiveness by identifying short-term and long-range opportunities that must be addressed together with the CE & Digital BPs.
• He/she is part of the Customer Engagement & Customer experience HUB and will coordinate with the team to build best in class UX and CE and seamless integration with overall omnichannel value proposition.
• As owner of the Above the Brand Content and Service Strategy, he/she is responsible for ideation, content , and, and therefor will work closely with various internal and external partners, such as local and global IT, Content Factory and 3rd party agencies/consultants.

Strategy & Execution

• Develop and implement content strategies that align with business goals and enhance customer engagement and experience.
• Conduct research to understand customer preferences, behaviors, and trends.
• Create and manage a content calendar that supports customer engagement initiatives.
• Collaborate with CE & Digital BP, marketing and medical teams’ product to ensure a consistent and cohesive content experience across all channels.
• Analyze content performance metrics and customer feedback to refine and optimize content strategies.
• Produce high-quality, engaging, and relevant content across various formats, including articles, videos, and more.
• Lead content brainstorming sessions and workshops to generate innovative ideas.
• Stay updated with industry trends and emerging content technologies.
• Advocate for the customer in all content-related decisions and strategies.

Act as an innovation Ambassador through the company

• Brainstorms new and creative growth strategies through digital and omnichannel marketing.
• Proposes new formats, functionalities or services to enhance user digital experience.
• Evaluates emerging technologies lik AI to improve the quality and efficiency on content creation. Provide thought leadership and perspective for adoption where appropriate.
• Promotes a culture of digital innovation around the organization.

Cross Functional Collaboration

• Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels.
• Collaborate with internal teams, and vendor partners to identify new capabilities to optimize the user experience, expanding the omnichannel ecosystem.
• Understand how to pair strategy with internal client engagement and external supplier management in a highly regulated environment.

Vendor & Budget Management

• Successfully partner with vendors and agencies to ensure the strategy, approaches, and requirements for website/platform transformation and execution are understood and interpreted appropriately for quality delivery and execution.
• He/she will work closely with the CE & Digital Business partners, Content Platform Specialist, CE Hub Manager, Content Factory and 3rd party agencies, to coordinate content briefing, design & production, approval and delivery.

​Compliance

• Guarantees that all activities related to the job comply with applicable external and internal regulations (policies, procedures, standards, guidelines, and code of conduct).

Education, Qualifications, and Experience

Essential

• Bachelor's degree in business management, consultancy, advertising or a related field to work in Digital Marketing and Customer Experience/Engagement.
• More than 3 years of similar roles experience in the pharmaceutical or other industries (part of a team of digital transformation, customer engagement or omnichannel strategy).
• Proven experience in content strategy, customer engagement, or a similar role
• Proven experience managing complex digital ecosystems.
• Experience in optimizing digital assets and user funnels and working with customer segmentation, propensity modelling and customer personas / journeys.
• Proven experience in Omnichannel environments
• Thorough knowledge of effective survey design and experience working with online survey platforms.

Desirable

• Digital Mindset with native digital skills and proven digital experience in other markets beyond biomedical companies including global environments.
• Proven working experience in digital marketing and demonstrable experience leading and managing content strategies for an omnichannel ecosystem.

Skills and Capabilities

Essential

• Proven experience in content strategy, customer engagement, or a similar role.
• Strong writing, editing, and storytelling skills.
• Excellent project management and organizational skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in content management systems (CMS) and analytics tools.
• A deep understanding of customer-centric content strategies.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Desirable

• Highly creative, digital transformation acumen, proven track of excellent omnichannel performance in complex environments.
• Understanding current and future trends on Omnichannel and Customer Experience strategy and implementation, with experience in developing and escalating those in the pharmaceutical industry.
• Familiarity with SEO and UX best practices and content optimization techniques.

Key Relationships to reach solutions

Internal (to AZ or team)

• MKT Leads / Brand Managers.
• Innovation Team.
• Content Factory Team.
• Regional / Global Teams.

External (to AZ)

• External critical stakeholders.
• Key providers.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.