Insights Manager
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
Job Description :
This position is responsible for using customer-level data, sales data, profiling data, and other information to perform analysis which helps the business in designing an effective customer engagement plan. Spearhead the segmentation and targeting process, driven by strategy definition for the Business. Leverage the analysis to generate insights and recommendations for optimizingsales efforts and effectively communicating those recommendations to key business stakeholders such as the marketing teams and sales leaders. This role will drive the SFE KPI and Business Performance Dashboard and support monthly Business Unit Performance Review Procedures and Quarterly RBM review Processes. This role would also require one to Lead and analyse market trends, changes in market dynamics, coordinate analysis reports and proactively identify business opportunities for current and future therapy areas, Build and drive reporting analysis including reports on the market, therapy areas, and brands performance, leveraging on IQVIA, industry reports & in-market sales reports, Act as the subject matter expert to improve the quality, reliability, and availability of the data, provide insightful and actionable analytics.
Valued Partner for business
Collaborate and support in crafting Pre & Post strategy with Business Unit.
Identify SFE priorities by BU in consultation with the BU Head, Marketing manager and Sales Managers .
Highly Collaborative in nature with high interpersonal skill set for the best kind of stakeholder management.
Clarify and drive strategy execution to RBMs, ABMs and TBMs
Demonstrate improvements through analytical insights and intervention in the planning/execution processes
Develop/refine the analytics roadmap to address performance and insights needs and meet business priorities.
Drive data management and data processing of customer profiling and targeting, and field force calls and promotional activities.
Deep dive analysis of reasons of performing and non-performing territories
Customer engagement journey tracking
Insight generation
Profiling, Segmentation and targeting
Conceptualize profiling approach to identify key target segments forpre- and Post Launch Strategy
Analyseopportunities@ HCP/Territories through profiling and insights
Define sharp S&T based on outcome and insights of profiling for Salesforce
Develop a robust tracking mechanism.
Provide insights into call planning and messaging to Doctors.
Monitor execution excellence and provide periodic feedback to cross function team with analytics and insights
Engage with teams to close gaps in sales execution process
Detailed understanding of doctors and alignment with the strategy
Clear understanding of Segmentation & targeting and models
Participation and understanding of sales force understanding
Insight driven Business sales planning and review procedures
Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimizepromotion
Set KPI & drive Field force to comply with theKPIs
Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimizepromotion
Set KPI & drive Field force to comply with theKPIs
Ensure availability of meaningful and accurate field force metrics (e.g. SFE “dashboards”) for management information
Design Review templates, ensure timely completion of the templates and actively participate in Review meeting at RBM & ABM level
Coordinate with the sales team & MIS/Database team so as tomaintain data updating and reports submission from field force
Define the Key timelines for activities such as profiling, dashboard publication and other key analyses
Adhere to the timelines and highlight key challenges
Develop mechanism of availability of Customer/Account sales & Non sales on periodical manner
Existence of plans of each TBM
Filled review template
Education, Qualifications, Skills and Experience
Essential
MBA froma reputed institute(<30 Years of Age)
Expert in Advanced Excel -Proficiency in using complex formulas (e.g., VLOOKUP, HLOOKUP, INDEX-MATCH, SUMIFS, COUNTIFS, etc.), Ability to create and understand nested formulas, Expertise in data cleaning, transformation, and manipulation, Ability to sort, filter, and extract relevant information from large datasets,Pivot Tables and Pivot Reporting, Proficient in creating various types of charts and graphs for data visualization, Ability to approach complex data-related problems with a logical and analytical mindset, keen eye for detail, especially when working with large datasets.
Data Visualization Tools: Proficiency in Power BItoolfor creating meaningful visualizations to communicate insights effectively.
Additional knowledge of tools like Tableau, Matplotlib, Seaborn, or ggplotwould be useful.
MBA froma reputed institute(<30 Years of Age)
Expert in Advanced Excel -Proficiency in using complex formulas (e.g., VLOOKUP, HLOOKUP, INDEX-MATCH, SUMIFS, COUNTIFS, etc.), Ability to create and understand nested formulas, Expertise in data cleaning, transformation, and manipulation, Ability to sort, filter, and extract relevant information from large datasets,Pivot Tables and Pivot Reporting, Proficient in creating various types of charts and graphs for data visualization, Ability to approach complex data-related problems with a logical and analytical mindset, keen eye for detail, especially when working with large datasets.
Data Visualization Tools: Proficiency in Power BItoolfor creating meaningful visualizations to communicate insights effectively.
Additional knowledge of tools like Tableau, Matplotlib, Seaborn, or ggplotwould be useful.
Data Storytelling: The ability to communicate findings effectively through PowerPoint orother Visualization tools like Power BI
Market Research Experience: Prior experience in market research or related roles is crucial. This may include positions such as Market Research Analyst, Data Analyst, or similar roles. Experience in pharma or consultancy such as IQVIA would be highly valued.
Analytical Skills: The ability to analyze data and draw meaningful insights is fundamental. This includes proficiency in statistical analysis and data interpretation.
Strategic Thinking: Able to think strategically and provide actionable recommendations based on data and market trends.
Communication Skills: Strong written and verbal communication skillsfor presenting findings, creating reports, and interacting with cross-functional teams.
Desirable
Young and result-oriented individual,having a portfolio of personal or professional data science projects.
Familiarity with market research tools and software can be useful. This could include tools for survey creation, data analysis, and visualization.
Certifications in market research or related areas. For example, certifications from organizations like the Market Research Society (MRS)
Statistical Modeling: Understanding of statistical concepts and proficiency in using statistical models for analysis and inference.
Hypothesis Testing: Knowledge of hypothesis testing, and experimental design is important for drawing meaningful conclusions from data.
Continuous Improvement Culture: Understanding and implementing of Six Sigma principles
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
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