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Lieu: Wilmington, Delaware, États-Unis
ID de l'offre 12911997
Date de publication: 08/13/2019

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

As a Multichannel/Digital Analytics Manager, you will analyse data and develop insights across offline and online marketing channels to drive efficiency and effectiveness for our brands. This individual will closely collaborate with other members of Marketing Science, Customer Experience & Innovation and additional stakeholders to support multichannel marketing analysis and insights development.

Responsibilities will include providing guidance to internal stakeholders on multichannel/digital analytics, transforming business goals into measurable KPIs, supporting the development of statistical analysis on multichannel/digital marketing activities and supporting ad hoc requests.  Additionally, the Multichannel Digital Analytics Manager will be expected to extract, clean and manipulate large, complex data sources and leverage BI tools like Qlik Sense or Tableau to create multichannel marketing datasets, reports and dashboards.  We are looking for an analytical thinker who can define problems, extract key information from data and develop, test and verify solutions.  The successful candidate must have a passion for problem solving, be delivery focused, eager to learn and apply new skills, technically savvy and an exceptional communicator.

Main Duties and Responsibilities

You will develop a deep understanding of internal customers' data and analytical needs focusing on the customer-facing model leadership. Champion the use of local customer insight in strategic and resourcing decisions across the business.  Leading promotional response modelling (i.e., ROI) and resource allocation capability for the organization.

You will collaborate with the US Sales Force Operations to ensure success of key business processes and coordination on joint initiatives.  Instill a culture of continuous improvement, testing, and deployment of new capabilities for the business. Develop innovative analytical practices to create and sustain competitive advantage. Access appropriate information via a variety of tools and sources. Summarize and present findings through various communication channels.

Essential requirements

  • MBA or quantitative bachelor’s degree preferred, from an accredited college or university in one of the following or related fields: Engineering, Operations Research, Management Science, Economics, Statistics, Applied Math, Computer Science or Data Science. An advanced degree is preferred (Master’s, MBA or PhD).
  • 2+ years of experience in Pharmaceutical / Biotech / Healthcare analytics or secondary data analysis. CV, Renal and/or metabolic disease experience is a plus.
  • 4+ years of experience in application of advanced methods and statistical procedures on large and disparate datasets, specifically:
    • Statistical Analysis & Modelling: Design of Experiments, Time Series, Regression, Applied Econometrics and Bayesian methods.
    • Data Mining, Predictive Modelling & Machine Learning algorithms.
    • Optimization & Simulation.
  • 3+ years’ experience with multichannel marketing/digital analytics, ideally in a pharmaceutical, agency, or other commercial environment
  • 2+ years of recent experience and proficiency with SAS/Base, SAS/Stat & SAS/ETS. Working knowledge of SAS/OR and SAS/Enterprise Miner considered a plus.
  • Working knowledge of SQL, R, Python and big data technology - Hadoop ecosystem (Cloudera distribution - Impala, Hive, Hbase, Spark, MapReduce etc.,).
  • Working knowledge of data visualization – Qlikview, MicroStrategy, Tableau, D3js or similar tools.
  • Hands on experience with web, search and social analytics software - Google Analytics, Adobe Analytics/Omniture, Sprinklr or similar tools.
  • Experience analyzing and reporting on paid, owned and earned media channel performance, analyzing TV and print desirable.
  • Ability to manipulate and visualize large and complex data sets to effectively communicate insights and opportunities.
  • Perform ad-hoc data investigation and queries to address an immediate business question and report data via cross-tabs, pivot tables, charts, basic statistics, distributions and correlations.  Also, automate reports and build interactive dashboards if certain ad-hoc requests become needed on a regular basis
  • Experience with customer journey analytics, including touchpoint/pathway analysis, conversion analysis and customer segmentation.

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

Multichannel/Digital Analytics Manager
Commercial Non-Ventes

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