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Lieu: Wilmington, Delaware, États-Unis
ID de l'offre 11632915
Date de publication: 04/23/2019

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

The Marketing Director is responsible for leading the definition, design, execution and measurement of all activities relating to promotion. This role is expected to work across all customer segments and partner effectively with Brand and Portfolio peers/ teams, Sales, Commercial Operations, and Managed Markets teams to ensure we have a fully mapped out launch plan with robust KPIs in place to track progress.

Accountabilities:

  • Responsibilities include input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization of the LOKELMA launch. This role has a primary responsibility for the overall brand strategy and execution.
  • Work effectively to build HCP, Payer and Patient campaigns/programs that deliver (TA) brand plan elements
  • Partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance, ensure message pull through and uncover opportunities and issues in execution.
  • Responsible for leading the following key work: marketing strategies (PSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis.
  • Support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent.
  • Collaborate with Managed Markets to produce a value story and pricing model.
  • Assess the investment viability in innovative brand programs, using economic sensitivity analysis, spend/sales scenario planning, and ROI variables to gauge risk and go/no go decisions.
  • Evaluate new program rollout based on the findings of test markets, pilots, or models.
  • Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels
  • Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance.
  • Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups

Required Education/experience:

  • Bachelor's Degree required; preferably in business, marketing or the sciences;
  • 8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry
  • 5+ years of Pharmaceutical Marketing and Promotions experience
  • Experience leading brand strategy and executing against it
  • Successful delivery of strategic and operational plans within a therapeutic or business area
  • Demonstrated experience in working within cross-functional business units essential
  • Strong financial acumen with the ability to assess and drive results
  • Strong understanding of local healthcare system pricing and reimbursement
  • Strong presentation and negotiation skills.
  • Ability to successfully lead through ambiguity
  • Successful experience leading change transformation
  • Demonstrated Learning Agility

Next Steps – Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.  If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.

Marketing Director, Lokelma
Commercial Non-Ventes

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