Digital Experience Planning Lead
Digital Experience Planning Lead
Wilmington, US
Competitive salary and benefits
At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.
The Digital Planning team bring together cross-functional teams, including Marketing, Agency, Content Reviewers, IT and Digital Delivery Partners, to embed emerging MLR practices and new ways-of-working.
You will work closely with the Marketing Team, Medical, Legal and Regulatory Reviewers and our Agile Digital Delivery partners across a Therapeutic Area. The role is responsible for leading effective planning and prioritization practices to enable digital experience that are aligned to critical initiatives that are core to AstraZeneca’s digital transformation, improved patient experiences and business outcomes.
Responsibilities:
Leading and delivering excellence in end-to-end material review and approval (MRA) processes to enable omnichannel MRA capabilities, aligned to Content Strategy for assigned brands.
Building strong collaborative relationships with key marketing, MRA, agency, IT and content delivery stakeholders.
Taking ownership for ensuring adherence to the Marketing Guide which dictates the materials review & approval process and standard operating procedures.
Building and maintaining the ‘key experiences map’ for supported brands based on local market and global brand operational plans.
Communicating local market and global brand operational plans with key stakeholders to build awareness.
Leading the prioritisation of assets within the MRA review process to manage reviewer capacity more effectively and align with key business objectives.
Facilitating the process for managing consults which enable those involved in the review process to align on what is coming and make the relevant queries prior to the review process commencing.
Leading Day 0 planning for brands launching new products, indications and label updates to enable content to be released upon label approval.
Critical criteria:
Bachelor's degree and two years of related expertise required.
Knowledge of the MRA process regarding the development and approval of promotional content that enable the delivery of multi-channel and omnichannel campaigns.
Experience with brand strategic operational planning processes and content platforms.
Knowledge of digital marketing, content strategy and content planning processes.
Ability to work in a matrix team environment.
Experience using project management software to plan, monitor and communicate project progress.
Demonstrated success in leading program management of strategic and/or business critical initiatives without formal authority.
Desirable criteria:
Strategic Experience within a Global Pharmaceutical brand
Knowledge of Digital Health
Understanding of scientific and/or commercial marketplace respective to biopharmaceutical therapeutic area(s).
Why AstraZeneca?
At AstraZeneca, we 're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and ignite your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare!
Closing date: 20 October 2023.
Where can I find out more?
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
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