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Associate Director, Media Strategy

Lieu Wilmington, Delaware, États-Unis Job ID R-159270 Date de publication 02/17/2023

Location: Wilmington, DE, USA

Do you have experience in, and passion for Media Strategy? Would you like to apply your expertise to impact Global Media Strategy in a company that follows the science and turns ideas into life changing medicines? As part of the Global Media Strategy Team within AstraZeneca’s Global Commercial Digital and Innovation (GCDI) department, the Associate Director, Media Strategy is accountable for championing innovative approaches to paid media that connect with patients and healthcare professionals as a mechanism to achieve brand marketing goals in the US. 

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

What you’ll do

As key strategy lead, the Associate Director, Media Strategy will set the strategic visions across paid media channels, inclusive of media mix, audience strategy, and media measurement.

  • Serve as the primary internal media point of contact for therapeutic area portfolio, brand leads, digital program director, and other cross functional teams
  • Partner with Brand and Media Agency to translate business objectives into media objectives
  • Management and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaigns
  • Participate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insights
  • Ongoing development of AstraZeneca’s media planning competency and proactive implementation across related brands
  • Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challenge.

Essential for the role

  • Bachelor’s Degree
  • At least 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels
  • Client relationship / Internal management experience
  • Demonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channel
  • Exceptional communication skills, including listening as well as explaining complex ideas and technologies
  • An excellent communicator, presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholders

Desirable for the role

  • Knowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferred
  • Experience working in a regulated industry a plus

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

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