【Alexion Japan】Senior Manager, Digital Marketing Nephrology Marketing

This is what you will do:
Senior Manager, Digital Marketing will develop a disease website in preparation for the new product launch and execute the interaction with targeted HCPs by appropriate digital channel based on HCP engagement plan aligned with Marketing and Sales. S/he will support Marketing and Sales to fine-tune digital channel approaches by analyzing and utilizing customers’ feedback. With expertise in digital marketing discipline, s/he will contribute to achieving our business target/goal.

You will be responsible for:
•    Built a disease website – Develop a website that ensure patients and HCPs can access appropriate information about diseases and treatments in preparation for the launch  
•    Channel Strategy – Work with Marketing to develop digital strategy for new successful product launch including platform/channel selection, target prioritization, and content selection/development 
•    HCP engagement by digital planning and Execution – Provide scientific/clinical information to HCPs by digital channels for making an appropriate decision on their diagnosis and treatment
•    Lead cross-functional collaboration for digital channel – Collaborate with Nephrology marketing, Sales to maximize the value of digital channel
•    Drive branded communication by omni-channel approach – Analyze HCPs’ feedback and share them with Marketing team in a timely manner to fine-tune branded communication leading to omni-channel approach
•    Optimize state-of-the-art digital channel ‐ Explore and adopt new tools/approaches and fine-tune operational processes in digital channel

You will need to have:
•    ≥5 years of experience in sales and/or customer-facing role
•    ≥2 years of experience in digital marketing

•    Ability to utilize digital channels for the effective communication with HCPs
•    Strong mindset to develop and implement virtual interactions by utilizing existing digital tools and learning advanced digital technologies
•    Ability to understand both scientific rationale and strategic requirements
•    Presentation / Logical communication skills
•    Knowledge of biopharmaceutical industry and its regulations
•    Sufficient ability to ensure a good collaboration with various stakeholders 
•    Manage own workload and resource allocation by him/herself

We would prefer you to have:
•    Experience of working in rare diseases company or Nephrology diseases area
•    Active listening skill
•    Agility
•    Entrepreneurship

Date Posted

Closing Date

Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact accommodations@Alexion.com. Alexion participates in E-Verify.