【Alexion Japan】Senior Manager, Digital Marketing ATTR Marketing_血液・心・腎疾患事業本部
You will be responsible for:
• Channel Strategy – Work with Marketing and CE to develop digital strategy including platform/channel selection, target prioritization, and content selection/development.
• Virtual Customer Engagement – Engage HCPs with disease and product information to enable diagnosis and treatment decisions.
• Lead Generation – Identify potential leads for therapy initiations. Work with Sales to facilitate evaluation and treatment initiation.
• Lead cross-functional collaboration for digital channel – Collaborate with ATTR marketing, Sales, and CE to maximize the value of digital channel.
Location:HQ-Based
Global Level:D
Reports To: Marketing Director, Amyloidosis
Date: 11 Jun 2024
You will need to have:
• ≥5 years of experience in sales and/or customer-facing role
• Ability to utilize digital channels for the effective communication with HCPs
• Strong mindset to develop and implement virtual interactions by utilizing existing digital tools and learning advanced digital technologies
• Ability to understand both scientific rationale and strategic requirements•
• Presentation / Logical communication skills
• Knowledge of biopharmaceutical industry and its regulations
• Sufficient ability to ensure a good collaboration with various stakeholders
We would prefer for you to have:
• Experience of working in rare diseases company or cardiology diseases area
• Active listening skill
• Agility
• Entrepreneurship
• Manage own workload and resource allocation by him/herself
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.