Brand Manager

AstraZeneca is a leading global biopharmaceutical company. We believe the best way we can help patients is to focus on breakthrough science to uncover disease mechanisms and develop novel, targeted therapies that interact with them. This is at the heart of our purpose as a company: to push the boundaries of science to deliver life-changing medicines

AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021. Rare diseases is a high-growth therapy area with rapid innovation and significant unmet medical need. Over 7,000 rare diseases are known today – yet less than 1% of them have an approved treatment.

As we bolster our leadership in Rare Diseases, we are seeking a Brand Manager to join our Commercial Team within the Rare Diseases Business Unit. This full-time role involves designing and implementing strategic brand initiatives for the rare disease sector. The Brand Manager will be crucial in developing local brand strategies in collaboration with cross-functional teams, ensuring flawless execution of marketing tactics. This role demands a keen understanding of the rare disease landscape and the ability to navigate unique market challenges effectively.

Typical Accountabilities

• Brand Strategy Development: Create and manage marketing strategies tailored to the rare disease market, ensuring alignment with business goals and audience needs.
• Market Research and Analysis: Conduct thorough market analysis to identify trends, competitive insights, and opportunities for brand growth.
• Cross-Functional Collaboration: Coordinate with internal teams, including medical, sales, regulatory, market access, and corporate affairs, to ensure unified brand messaging and successful strategy execution.
• Campaign Management: Develop and oversee marketing campaigns, monitoring their performance and ensuring they stay within budget and timeline constraints.
• Stakeholder Engagement: Build and maintain relationships with healthcare professionals and patient advocacy groups to support brand objectives, expand access, and shape policies favorable to rare disease treatment and care.
• Content Development: Create and manage marketing materials, ensuring compliance with regulatory standards and effectively conveying the brand message.
• Performance Monitoring and Reviews: Lead internal performance reviews to assess brand performance metrics and contribute insights for ongoing strategy refinement.
• Launch Planning: Lead marketing efforts for new product launches to ensure successful market entry and adoption.
• Compliance: Ensure all marketing activities adhere to industry regulations and company policies, maintaining ethical standards.

Education, Qualifications, Skills and Experience

Essential

• Proven pharmaceutical commercial experience in Rare Disease (must have).
• Understanding of government funding structures, especially for high-cost drugs, and familiarity with KPK and alternative funding (must have).
• Minimum of a Bachelor's degree or higher.
• Experience and comfort working in cross-functional, virtual, and matrix teams.
• Ability to challenge, influence, and drive change effectively.
• Demonstrated entrepreneurial spirit and a solutions-oriented mindset to challenge the status quo appropriately.
• Strong communication and interpersonal skills for effective stakeholder engagement.
• Strategic thinking with the ability to analyze data and trends.

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Where can I find out more?

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AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.