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Market Access Brand Manager - Respiratory & Immunology

Lieu Londres, Angleterre, Royaume-Uni Job ID R-148712 Date de publication 09/23/2022

Market Access Brand Manager - Respiratory & Immunology

London, UK

Competitive salary & benefits

Closing Date: 7th October 2022

Do you have expertise in, and passion for marketing to the Payer community? Would you like to apply your expertise in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

About AstraZeneca

AstraZeneca is a global, innovation-driven BioPharmaceutical business that focuses on the discovery, development and commercialisation of prescription medicines for some of the most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

There are countless opportunities to develop and grow with AstraZeneca – working with top people to build a diverse career and learn what Commercial looks like at its best. A crucial step on the journey to being a future leader – it’s a phenomenal opportunity if you’re up for the challenge.

At AstraZeneca UK, we bring life-changing medicines to patients across England, Scotland, Wales and Northern Ireland. As a member of the Association of the British Pharmaceutical Industry (ABPI), all of our sales, marketing and communications activities are subject to the ABPI Code of Practice. If you’re inspired by the possibilities of science to make a difference and ready to discover what you can do – join us!

Site description

Our move to Pancras Square offers us the strongest possible platform to transform the lives of patients in the UK, as the country’s leading biopharmaceutical company. It will bring AstraZeneca UK closer to our customers, partners and collaborators in the UK’s healthcare environment, as well as foster greater collaboration with the wider AstraZeneca footprint.

What you’ll do

This position will be responsible for the Payer strategy for our Respiratory portfolio. This position will liaise with Regional Healthcare Managers to work with NHS Payers, using data and evidence of the clinical benefits, cost implications and health outcomes of AstraZeneca medicines in order to facilitate market and patient access.

Within this post you will also develop campaigns driving the timely delivery of assets by working with cross functional teams to create engaging content in multiple formats for deployment across channels to Payers. This includes budget impact modelling, pathway modelling, service redesign, audit tools, patient review services, rebates and commercial agreements, congress presence, digital assets and third-party partnerships.

The MABM will work with Brand teams and Market Access Teams to develop Payer engagement strategies to ensure that the right content is delivered at the right time via the right channel.

The MABM will work with cross functional teams and the local market access team to ensure assets are produced compliantly and deployed through field teams and liaise with 3rd party media providers to deploy across paid media.

The MABL will have a close working relationship with the field local market access team and Regional Business Directors to ensure complete understanding of the suite of assets available and the comprehensive delivery of them, according to customer priorities and brand objectives, resulting in optimised patient access to AstraZeneca medicines.

Essential for the role

  • Local market access process knowledge and experience
  • Creative marketing capabilities together with strong commercial business sense
  • Prior experience in a Marketing and Market Access pharmaceutical company role

Desirable for the role

  • Relevant University degree
  • Diploma in Digital Marketing (DipDM)
  • Good experience of the UK market, with its unique NHS system
  • ABPI
  • First line management of Sales or Market Access teams
  • Experience in Respiratory

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

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