Franchise Lead Biologics

Job Purpose:

• To contribute to the business success through the development and the implementation of actionable marketing strategies leading to profitable and competitively positioned biologics brands portfolio
• Maximize the success of biologic portfolio & contribute actively to the development of the disease area vision and strategy
• To lead a team of Brand Managers/Senior Brand Managers and work on their development
• To support & aid in the on boarding of new AB’s/ BM’s
• To achieve financial objectives, leveraging available resources in the most effective manner

Key Areas of Responsibility:

Operational Brand Management & Customer Excellence

• Lead the delivery of high-quality strategic plans for AstraZeneca Biologics Franchise, launch plans, business action plans and campaign plan in close collaboration with Sales, Medical, Regulatory, Corporate Affairs, Access, Finance and SFE
• Deliver and implement ambitious and customer focused brand strategic plans
• Assess regional opportunities for the biologics portfolio
• Provide clear recommendations to SMT on key business strategies such as budget, key strategic elements, major tactical programs, and any issues having significant business risk.
• Prepare and launch new biologic portfolio within Near East & Maghreb markets
• Develop the key performance indicators (KPIs) to ensure successful brands and address gaps and discrepancies

Customers

• Develop deep understanding of customer needs through innovative Market Research techniques and frequent contacts with key stakeholders and customers.
• Develop strong relationship with KOL and represent the company in external meetings
• Put in place effective operation plan in order to optimize relationship plans in collaboration with the BU Manager
• Regular contacts with KOLs to optimize current and future marketing initiatives across multiple channels while bringing innovative solutions
• Identify future opportunities with key stakeholders.

Communication & Promotion

• Lead the cross-functional team to develop all campaign material and all the briefing documents to ensure maximum impact
• Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines
• Manage actively agencies to ensure optimal use of available financial resources
• Briefing and selection of agency
• Review performance of agency and costs
• Collect adequate feedback on promotional material/items at feedback meetings
• Organize, in collaboration with members of the brand team as required:
• Advisory boards, round tables or other expert meetings
• Speaker/PM Lead Meetings
• Launch meetings
• Be actively involved in the organization of regional and national sales meetings as required
• Ensure full compliance of material / activities with ethical and AZ Pharma code (demonstrate and ensure active respect for values, business ethics, local laws, policies and marketing procedures)

Cross -Functional Relations

• Act as a key element of the cross-functional team
• Able to work among virtual highly matrixed teams with proven effectiveness.
• Able to lead cross-functional meetings, drive collaboration and alignment across multiple markets

Minimum Criteria and Competencies:

Internal candidates:

• minimum 2 years of experience in Astrazeneca as Senior Brand Manager
• For internal candidates: R&I experience is a must

External candidates:

• Bachelor’s degree of pharmacy, Life sciences, medicine or chemistry with a minimum of 6 years’ experience in pharmaceutical marketing is required
• Minimum of 3 years as senior marketing experience
• Prior leadership experience managing teams and marketing budgets
• Biologics experience is a must
• Proven experience in managing product launches, brand positioning and lifecycle management
• French language is a plus, English language is a must
• Willingness to travel extensively for fieldwork, business meetings, conferences and stakeholders meetings
• Ability to network across geographic and cultural boundaries
• Strategic planning: ability to design and implement effective marketing strategies
• Market research & analysis: understanding of market trends, competition and customer needs
• Product management: knowledge of portfolio management, forecasting and pricing strategies
• Leadership & communication: strong team leadership, stakeholder management, influencing and  negotiation skills
• Digital marketing: familiarity with digital tools, CRM platforms & multichannel campaigns
• Excellent project management skills and excellence in execution
• Strong communication, presentation and interpersonal skills
• Business acumen and good knowledge of P&L development
• Team working and networking
• Able to handle complexity and high problem solving ability
• Analytical mindset with results driven approach
• Delivery – gets the job done, meets or exceeds expectations and exhibits a sense of urgency on critical time dependant issues. Demonstrates the ability to prioritize brand activities within a large portfolio, and multi-task across portfolio. Persists despite obstacles and opposition
• Ability to lead the execution of the above listed tasks in consent with direct manager

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.