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Senior Product Manager

Location Istanbul, İstanbul, Turquie ID de l'offre R-216382 Date de publication 01/06/2025

Job Description :

  • Lead development of tactical disease plans with the cross functional team, prioritizing tactics aligned with growth opportunities within the Franchise, to improve patient outcomes and bring value to customers
  • Gathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analysesand the respective data to ensure that the brand plans will reach the targets, integrating these to the operational plans and keeping the plans updated,
  • Work collaboratively with the cross-functional hematology&nephrology franchise team to deliver initiatives, including leading development of and delivery of Franchise meeting sessions, campaigns and projects
  • Being an active member of the Brand team including Sales Management, Medical Department, Regulatory Department, and Market Access functions ensuring that the brand strategy and plans are effectively developed and implemented
  • Embed omnichannel excellence into campaign design and content creation using customer behaviour and experience inights to develop patient centred solutions. 
  • Lead creation of digital content, following best practice design principles to maximise customer engagement and improve the customer experience.
  • Create and maintain impactful promotional content in line with all relevant regulations
  • Lead development of therapy area congress and events strategy to ensure high level customer engagement is achieved.
  • Support the field team considering unmet needs via key account management approach
  • Manage budget associated with specific activities as per disease plans and in collaboration with commercial leadership
  • Develop and maintain excellent therapy area knowledge and market insights
  • Manage external agencies to ensure high quality, compliant deliverables within budget
  • Develop and maintain strong relationships with other functional areas. 
  • Ensure the highest standards of quality and compliance are maintained according to the ABPI and IPHA codes, SOPs and work practices

Background & Qualifications ​​

To be considered for this position, you will have the following essential requirements:

  • 5+ years proven experience in pharmaceutical product management
  • Rare disease, hematology, nephrology experience is a plus
  • Experience in competitive markets and relevant business model and approach
  • Proven track record and initiated projects in achieving franchise goals
  • Experience of implementing tactics/activities across multiple channels
  • Proven experience of engaging HCPs and KOLs
  • Patient and HCP centric proactive and creative mindset,
  • Strong planning and organizational skills
  • Analytical thinker and attentive to details
  • Strategic thinker with ability to set product vision
  • Excellent communication and presentation skills
  • Good at teamwork and result orientation
  • Advanced knowledge in MS Office applications
  • No restriction to travel frequently and must have a valid driving license
  • No military obligation for male candidates
  • IT skills with good knowledge of Microsoft Office products, specifically Excel, PowerPoint, Word
  • Excellent written and verbal communication skills, fluency in English both written and oral mandatory

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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