Brand Manager Cardiovascular, Renal and Metabolism - Responsible for Specialty Care

Brand Manager Cardiovascular, Renal and Metabolism - Responsible for Specialty Care

Location: Brussels, Belgium

Introduction to Role:

The cross-functional CVRM team BeLux is on a mission to save the lives of people who suffer from cardiovascular disease, heart failure, chronic kidney disease and diabetes, by advancing CVRM solutions and addressing shared risk factors between these distinct but interrelated disease areas.

To reinforce our agile team, we are looking for a Brand Manager to lead current and upcoming campaigns in specialty care on a national level by developing and implementing the marketing strategy and operational marketing mix as well as tactics in order to achieve the brand ambition by delivering budgeted or above sales growth.

Accountabilities:

• Advocate for and lead the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short term growth and long term brand success.
• Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Improve the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Be the product, competitor and market authority of assigned brand.
• Pro-actively adapts the Brand Plan in function of the constantly evolving environment to improve brand potential.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
• Lead and align the Cross-functional Brand Team.
• Participate in the training & development for field force and other customer facing roles on brand information.
• Build and maintain a strong network in the field.
• Responsible for budget of assigned brand(s).

Crucial Skills/Experience:

• Confirmed brand management experience
• Master’s Degree in Scientific Field or relevant to target role
• Languages: English & French
• Experience handling complex projects
• Prior Pharma sales experience

Desirable Skills/Experience:

• Affinity with omnichannel and digital patient solutions
• Languages: Dutch
• Prior experience in Market Research & Forecasting
• Experience in cardiology and/or neurology
• Experience with launching patient support programs

When we put unexpected teams in the same room, we fuel ambitious thinking with the power to encourage life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and bold world.

Why AstraZeneca?

At AstraZeneca, we are leading a transformation, fusing our digital and data capabilities with backing from the business to make it happen. We are a diverse team of technical experts who are driven by a problem-solving attitude that we apply to our work as well as our development. We partner across the business, improving our leading technologies and exploring data to make improved decisions. We are committed to creating an encouraging and inclusive place where every one of us is empowered to share knowledge and ideas; to be ambitious and speak up. Join us to realize the true impact data and digital can make.

Ready to build partnerships that drive efficiency?

Then apply today!

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.