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Lieu: Gaithersburg, Maryland, États-Unis
ID de l'offre 12706030
Date de publication: 08/06/2019

At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together bring the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

The Director, Brand Communications position is a strategic communications role supporting US Oncology Corporate Affairs, reporting to the Head of US Oncology Corporate Affairs.  This role will develop US Oncology franchise-level external and internal communications strategies and plans, including:  brand public relations, media, internal communications, advocacy, corporate reputation, policy and medical communications. This ideal candidate possesses a good blend of strategic planning, stakeholder engagement expertise, and strong communication skills to collaborate and engage with others, and execute against Corporate Affairs strategies in support of the business.

In this exciting role, you will have the opportunity to support one of our oncology franchises by sitting on a franchise leadership team, providing strategic communications counsel to the franchise head and marketing team, and working with a cross-functional team to develop and deliver robust public relations strategies and plans for a portfolio of brands and/or indications. The Brand Communications Director will oversee all franchise external communications, and will work with the US Oncology Corporate Affairs team to develop and deliver a strategic above-brand approach to protecting and enhancing the reputation of the broader US Oncology business. The position will have the chance to collaborate regularly and effectively with colleagues in other areas of US Corporate Affairs, Global Corporate Affairs, Marketing, Medical, Legal, Compliance and Regulatory functions to deliver Corporate Affairs initiatives, and to provide Corporate Affairs counsel into other functions’ initiatives. This will include developing and executing strategic and integrated communications plan, supporting data milestones and Congresses, identifying opportunities for unbranded programming, integrating patient stories into internal and external communications, writing and editing materials and serving as liaison with PR agencies.

Typical Accountabilities

  • Develop, manage and implement integrated communications strategies and plans to support the goals of US Oncology Corporate Affairs, including management of partner communications and activities
  • Coordinate and execute the development of internal and external programs on behalf of US Oncology Corporate Affairs to drive awareness around data, brand milestones, and patient programs and materials
  • Work with US Corporate Affairs advocacy, policy and government affairs colleagues to support relationships with key patient groups and other stakeholders
  • Work closely with US Corporate Affairs colleagues, including external media and internal communications, to ensure integration and effective relationship building across US Oncology franchises and appropriate vertical groups
  • Coordinate communication strategies and deliverables across Corporate Affairs, Oncology, to ensure plans are well-coordinated across the Corporate Affairs team, and our US Oncology marketing and sales teams
  • Serve as day-to-day contact for agency partners to ensure delivery of projects and programs within budget and on schedule
  • Partner with global communication colleagues (media relations, brand communications, policy and advocacy) to ensure alignment and engagement on US and Global Corporate Affairs activities  

Education, Qualifications, Skills and Experience

Essential

  • Undergraduate degree in business, communications or public health
  • At least 7-10 years of experience demonstrating increasing levels of experience in corporate affairs, public affairs, corporate communications and issues management
  • Understanding of public relations or communications in the pharmaceutical industry and across different stages of the lifecycle
  • Strong writing, communications, and presentation skills  
  • Experience developing and executing media strategies across traditional, digital and social channels
  • Ability to identify opportunities and challenges and solve them / capitalize on them
  • Project management capability, with knowledge of and direct experience developing and deliver programmes and projects
  • Ability to navigate complex and matrixed organizations
  • Amenable to after-hours work and weekend responsibilities – up to 20% travel required

Desirable

  • Substantial experience in healthcare communications
  • Experience supporting Oncology products or businesses
  • Experience operating in a large corporation with multiple internal and external stakeholders
  • Budget management experience
  • Understanding of mid- to large-sized PR agency
  • Understanding of marketing principles and its application within communications / Corporate Affairs

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.  If you know someone who would be a great fit, please share this posting with them.

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law

Brand Communication Director Oncology
Affaires Générales

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