Senior Manager, Patient Services Marketing

• Office location:Alexionlocations: Boston, MA or New Haven, CT.

• Positionmay require up to 30%travel.

This is what you will do:

This position will drive thedevelopment,implementation,and day-to-daymanagement ofmarketingprojectsthat increase communityawareness ofavailablepatient supportandthePatient Services brand(OneSource)overall.We are looking fora passionate marketer whocan bringexpertisein digitalhealthcare trends andapplicable technology solutionsfor scalable marketing operations.Thiswill be an excellent opportunity to masterportfoliomarketing in afast-pacedgrowthenvironments.

You willbe responsible for:

• Material development andmanagementofmarketingprojectsaiming to increaseawareness about available patient support(including, but not limited topromotional brochures and materials,website development,emailcampaigns,digital engagement, website development,promotionalbrochures, program forms,and communication support)

• Leading channel strategy and development of Field/Patient Engagement tactics, including Email, Direct Mail, Websites, Mobile Apps,Social Media, SMS/MMS, SEM/SEO, and print

• Developing and executing AI-driven marketing campaigns for patients

• Using AI tools for customer segmentation and personalized marketing

• SupportingtheMLRapproval of marketing materialsfor the OneSource brand 

• Working directly withcontractedagenciesto manage projects withinassignedbudgetsand timelines  

• Developing andmaintaininggood communicationand collaborationwithmany internal crossfunctional stakeholders  

You will need to have:

• Bachelor’s degreein the Life Sciences or other relevant field

• 3-5+years of professional healthcare industry experienceand an understanding of marketing principles, including key principles of brand management,direct-to-consumerpromotion, and patient education

• Proven success in leadingprint anddigital marketing strategies, includingSFMCEmail, Direct Mail, Websites, Mobile Apps,Social Media, SMS/MMS, SEM/SEO, and print

• Provensuccessin data driven marketingand experience using AI toolsto develop contentefficiently  (e.g. Jasper)

• Experience supporting material through the PRC (MLR) review process

• Proven ability working successfully in afast-pacedcross functionalenvironment with many stakeholdersthat havecompetinginterests

• Comfort workingthroughuncertainty while managing multiple,competing,andfrequentlyshifting priorities

• Working knowledge of legal, regulatory, and compliance rules within the biotech/pharmaceutical industry 

• Ability to workwith external vendors during the SOW,PO, and project budget accrualprocesses

• Strong knowledge of MS Office and abilityto create and edit documents using MicrosoftPowerPoint,Adobe,Excel, andWord

• Abilityto present to internal and external stakeholders of 100+people

• Ability to travel30% of time, includingoccasionalweekend travel

• The duties of this role aregenerally conductedin an office environment.  As is typical of an office-based role, employees must be able, with or without an accommodationto:use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We wouldpreferfor you to have:

• Experience workingin patientmarketingin the rare disease industry orat an advertising agencysupporting a patient services organization

• Strong passion for digital advancement, critical thinking,and an innovative mindset

• Longterm career aspirationtoadvance compliantconsumermarketingin a patient centric organization