Senior Manager, Content and Channels, Centre of Digital Excellence

Key responsibilities

• Provide high quality advice and counsel in support of digital strategy, tactics and execution to stakeholders across GCA therapy areas, regions, markets and other business areas. 
• Manage, review and publish digital content across our global channels, ensuring adherence to corporate digital strategy and compliance, branding and accessibility standards.
• Work independently and with the measurement lead to identify, track and share key performance indicators and actionable insights to inform campaign design, in-flight adjustment and post-campaign learnings.
• Ensure a high standard of community management on our global digital channels, working in close partnership with internal stakeholders, agencies and vendors.
• Provide support as required across all areas of the CoDE’s operations, depending on demand.
• Stay up to date with industry trends, best practices, and emerging technologies.

Knowledge and experience

• Excellent standard of written and spoken English.
• Minimum 5 years digital communications experience working in a fast-paced global in-house or agency communications team is essential.
• Experienced digital strategist with demonstrable understanding of and experience deploying data-driven campaigns across paid, owned and earned channels.
• Highly skilled at devising and creating innovative and impactful content for multiple digital channels including web, social media and email and of leveraging enabling technologies and platforms.
• Experience in using data and research and sourcing insights to inform campaign planning and influence stakeholders.
• Experience in working with international teams or on projects with international dimensions, contributing to and prioritising multiple high-level projects across cultures and time zones.
• Significant experience of managing different stakeholder relationships, confident at managing up.
• Appreciation of the role of Artificial Intelligence in improving performance and efficiencies in digital communications.
• Experience working in the pharmaceutical industry or other highly regulated sector is desirable.

Capabilities and behaviours

• High level of technological competence and skills, able to use a wide range of enabling platforms.
• Exceptional project management skills and good interpersonal skills with ability to manage external resources/agency partners.
• Strong knowledge of digital communications with strong visual judgment and copy-writing skills.
• Resilience under pressure.
• Confidence around leaders and global colleagues. Comfortable delivering alternative viewpoints.
• Used to seeing the bigger picture and working collaboratively, in an empathetic and constructive way, with a high level of personal accountability.
• Able to develop and maintain networks across business and cultural boundaries.
• Self-starter with proven ability to work independently and flexibly, think ahead, engage proactively and take initiative.
• Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines.
• Comfortable operating in a matrixed environment.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.