Software Engineer - Marketing Automation (RDU IT)
Job Title: Software Engineer - Marketing Automation (RDU IT)
Work Location: Manyata Tech Park, Bangalore, India
Work Schedule: Three days on-site, two days remote (3/2)
Career Level: D2 – Individual Contributor position.
Introduction to role
Are you ready to disrupt an industry and change lives? As a Software Engineer specializing in Marketing Automation, you'll play a pivotal role in developing and delivering digital strategies across web, email, SMS, and social channels. Your expertise will be crucial in launching campaigns that align with strategic business goals, enabling future growth globally. You'll be responsible for the technical delivery of projects and ongoing operations, driving process and technology on a global scale. Collaborate with business and IT colleagues to become a trusted partner, providing strategic thinking with tactical execution. Are you up for the challenge?
Accountabilities
Collaborate with marketing/sales and IT executives to execute strategy and deliver business solutions that contribute to success.
Develop transactional and marketing email campaigns, social media initiatives, and other integrated digital capabilities.
Lead documentation efforts using lean methodologies suitable for the rapidly changing Global Commercial model.
Educate teams on digital capabilities and delivery of websites, email, and integrated digital marketing journeys.
Drive and coordinate digital corporate, marketing, and commercial technical capabilities globally.
Establish collaborative relationships within the Technology Services team for seamless delivery of new technologies.
Define business requirements for digital systems evaluation, piloting, and integration.
Align IT digital roadmap with annual tactical plans and manage day-to-day operations.
Serve as liaison between IT and business to leverage enterprise tools, processes, and best practices.
Manage vendor relationships to align portfolio work with business priorities and drive IT project execution.
Govern assigned marketing automation platforms, apps, and modules.
Essential Skills/Experience
Bachelor’s degree in MIS, Marketing, CS or equivalent work experience
Overall, 7 years of proven experience with 5+ years of experience in IT or Marketing with exposure to marketing operations
Experience with Marketing Automation tools like Salesforce Marketing Cloud; especially marketing automation and journey integration with web
Experience with Web CMS tools; especially web development and deployment
Experience in developing and operationalizing global digital technologies (mobile, web, custom applications)
Experience designing digital channels to support corporate, marketing, and commercial plans
Experience in project management (hybrid-waterfall-agile), development, and support of complex projects
Experience interacting with remote onshore and offshore technical teams
Experience working in a multi-disciplined, multi-functional matrix organization
Experience working in Biotech or Pharmaceutical preferred but not required
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
At AstraZeneca's Alexion division, we champion diversity and foster an energizing culture where new ideas thrive. Our commitment to inclusion ensures that life-changing innovations can come from anywhere. We celebrate each other's successes and take pride in giving back to our communities. Here, your career is more than just a path; it's a journey to making a difference where it truly counts.
Ready to make a difference? Apply now to join our team!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.