Senior Brand Manager

Job Purpose:

The Brand Manager's main focus will be on completing the Marketing strategy for the Oncology brands. As well, He/She will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications and Budget Management. 

Key Areas of Responsibility:

• Customize and Implement Local Brand Strategy: Develop and adapt brand strategies to meet the outstanding needs and dynamics of the local market, ensuring alignment with global brand objectives while considering partners behavior and preferences.
• Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy
• Identify actionable brand insights that help craft brand strategy and direction
• Research trends, platforms, and experiences that can drive innovation and performance
• Accountable for ensuring brands meet or exceed annual revenue and unit forecasts
• Congress Planning –including creation of all promotional materials, coordination of meeting logistics, communications and post meeting follow up
• Development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
• Build, drive and lead engagement and interactions with KEEs and partners in the Oncology community.
• Contribute to the development of marketing promotional materials aligned with brand strategy Lead or support internal submissions and reviews (medical/legal/regulatory)
• Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
• Lead brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
• Lead, contracts, MSAs, SOWs and POs for all vendors
• Support and build collaborative relationships with the Oncology matrix teams (sales, market access, sales operations, medical)
• Supervise efficiency's of programs and initiatives including success supervising criteria and KPIs. Share successes and standard processes
• Strategy development and Implementation

Minimum Criteria and Competencies:

For Internal candidates:

• Internal: Minimum 2 years’ experience in AstraZeneca with current position of Brand Manager/ Team Leader.  (position will be treated as Brand Manager in case of no marketing previous experience)
• External: minimum three years of experience as Brand Manager
• Oncology experience is must
• English Command is a must
• Related education; MD, PharmD, Vet, Biomedical Sciences
• Ability to network across geographic and cultural boundaries.

For External candidates:

Education, Qualifications, Skills and Experience

• Minimum 2 years of Marketing experience
• Oncology experience / New Oncology product Launch  is a must
• Validated skills in the following: brand marketing, market and competitive analysis, digital marketing program development, project management and execution, financial and budget management experience required
• Proven track record to lead multiple projects simultaneously, set priorities and meet objectives
• Work independently, with a sense of urgency
• Proven strong attention to detail
• Have outstanding, oral and written communication skills, and be proficient in Microsoft Office applications (PowerPoint, Excel etc.)
• Good English is a requirement
• Digital Skills

Personal Attributes

• Passion for building brands with strategies and tactics that deliver on our customer’s needs. 
• Strong analytical, project management, fiscal management, decision making & problem-solving skills.   
• Positive attitude and the ability to work optimally in a multifaceted environment without losing focus on business goals.
• Strong and diligent leader who builds trust with management and across all stakeholders and cross functional groups including sales, sales training, and managed care teams. 
• Open, ethical, and honest, and help nurture a culture of the same within their team.
• Ability to work in virtual highly matrixed teams with high performance and cross functionality.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.